Tip Sheets
bigstock-Cartoon-Man-and-Woman-People-G-100494635 How to Get Stellar Online Reviews
FACT: 1:3 online shoppers read reviews before making a purchase
If you’re not actively managing your online reviews, you’re leaving money on the table. Uncover practical ways to drive more reviews, and the right sort of reviews, to improve your top line performance.
Thumbnail construction Business Plans – Fundamentals
FACT: 67% of start-ups that fail had no written business plan.
Don’t be another statistic. Discover the six easy steps to creating a solid business plan, along with resources to help you along the way.
 IM Engaging Instagram Followers
FACT: 70% of Instagramers have looked for a brand on Instagram and 41% would follow a brand to benefit from a special offer.
Where are you? Is your site optimized to capture IMers? How should you be using your IM feed to drive more engagement? Download this quick tip sheet to tune up your Instagram strategy and drive better engagement.
 bigstock-angry-businesswoman-100648859 How to Handle Difficult Customers
FACT: A 2% improvement in customer retention improves the bottom line as much as a 10% reduction in costs.
Customers are only human. Learn how to handle the more challenging varieties and – if necessary – how to say good bye.
Infographics
 Infographic The State of the Internet 2015: Future Trends
FACT: 24% of our “media time” is spent on mobile, but only 8% of advertisers dollars on spent on mobile
Are your digital marketing strategy and budget poised to take advantage of the Next Big Thing? Find out what that might be with this insightful infographic.
 Infographic The State of B2B Content Marketing: 25 Need to Know Stats
FACT: 91% of B2B marketers use content marketing, but only 44% have a documented strategy.
Hope is not a strategy. Check out this infographic to understand how content marketing impacts your bottom line and the most effective ways to engage with your B2B audience.
 Infographic The Best Times to Publish to Social Media by Platform
FACT: LinkedIn posts perform best on Tuesday, Wednesday or Thursday. For Facebook, the best days are Thursday and Friday.
If a tree falls in the forest and no one hears it, your marketing plan failed. Commit this handy calendar to memory to maximize the impact of your social media strategy.
Infographic Branding Across the New Digital Environments
FACT: Trust in your content is three times more important to consumers than trust in your employees.
This handy infographic outlines factors affecting organic and paid content on the main social platforms. And, as an added bonus, it includes interesting insights on Millennials and their views of brands and content.
Guides
 Implement Build Your Business Plan
Why reinvent the wheel? This tool from the US SBA will help you generate a solid first draft of a business plan.
 Implement How to Write a Business Plan Lenders Can’t Shrug Off
A customer-centric business plan model? Genius!

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