
Better Customer Conversations: 1-2-3!
It costs 6x as much to acquire a new customer as to retain an existing one. As business people, we all know that our success depends upon our customers. They generate future profits for our business. They drive new business through word-of-mouth referrals. They help us understand how to be better at what we do. […]

When Downloading White Papers Has Lost the Thrill
Enough about you. Let’s talk about me some more. We humans love to analyze ourselves. Scholars say that for some of us, it’s about establishing an identity. For others, it’s the simple pleasure of validating what we already know about ourselves. And some of us are just looking to justify a behavior, decision or inaction. Personality tests tap […]