“Are We There Yet?” Marketing Tactics That Confuse the Journey with the Destination

Posted on Sep 4, 2013

The Smart Parking Garage This weekend, I had the opportunity to visit the new shopping mall in town. The parking garage was a technical marvel. As we pulled in, a digital billboard noted the number of available parking spots on each floor. A similar digital marker was at the end of every aisle. And, there […]

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