Thinking Like a Salesperson? Here’s Three Reasons That You Should (even if you’re not in Sales)
It takes a special kind of person to be in Sales. I should know; I spent my early career as a salesperson. While life ultimately lead me in other directions – marketing, strategy, operations – the lessons I learned as a sales rep have served me well no matter my role or function. Here are three […]
Better Customer Conversations: 1-2-3!
It costs 6x as much to acquire a new customer as to retain an existing one. As business people, we all know that our success depends upon our customers. They generate future profits for our business. They drive new business through word-of-mouth referrals. They help us understand how to be better at what we do. […]
Free and Easy Ways to Engage More Customers
Everyone knows that it’s less expensive to retain good customers than to acquire new ones. Imagine if you could improve your customer retention rate – without spending a dime! You can, with three old-school techniques. It takes twelve positive experiences to make up for one unresolved negative customer experience. – “Understanding Customers” by Ruby Newell-Legner Listen […]
When Downloading White Papers Has Lost the Thrill
Enough about you. Let’s talk about me some more. We humans love to analyze ourselves. Scholars say that for some of us, it’s about establishing an identity. For others, it’s the simple pleasure of validating what we already know about ourselves. And some of us are just looking to justify a behavior, decision or inaction. Personality tests tap […]
3 Simple Tips for Better Facebook Posts
You don’t have to be a social marketing expert to get more engagement for your corporate page on Facebook. Three simple changes can make a world of difference: Post when people are most likely to find you Keep it short and sweet Have a plan The Right Thing At the Wrong Time Is the Wrong […]
The Best Times to Post to Social Media by Platform
Courtesy of: Quick Sprout We’re Here to Help You’re wearing a lot of hats. We understand – we’re a small business too. Contact us to find out how we can help.
2 Easy Ways to Drive Engagement on Instagram
Images drive more social engagement. And with more than 75 million daily users, Instagram is the king of the hill when it comes to images and social media. Here are two brand tips to get the most marketing impact from your Instagram account. Branded Hashtags Social media is – first and always – social. Your audience wants […]
Turn Into the Skid
Every business hits an icy patch once in a while. No matter the cause – new competitors, faltering revenue performance, expense overruns, or the more nefarious conditions like fraud – how you react as a leader has everything to do with whether the business ends up in the ditch, or continues down the road. Step […]
Pre-Employment Screening: Three avoidable pitfalls
Last week, I tweeted about an article written written by Philip Gordon at the law firm Littler Mendelson. Gordon provides a useful US state survey of the changing legal landscape as it relates to requiring job applicants to disclose criminal histories on their applications. The article also makes a compelling case for robust (and compliant) […]
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