All the News That’s Fit to Print? Maybe not.
The financial challenges faced by traditional media have been well reported.
What’s been discussed less often is the impact this industry crisis has on current research methodologies. Few would argue that our world has become a simpler place in the past fifty years. And yet, a recent study conducted at the University of Illinois clearly demonstrates decreasing output from major media outlets such as the Associated Press and the New York Times.
Through the 1940s and 1950s, for example, the New York Times generated about 120,000 stories a year. By the early 21st century, the paper only printed about half as many articles per year.
And yet, today we create more information in a week than we did in the first 25,000 years of our history.
This should prompt a number of questions for organizations that rely news to inform their decision-making:
- Exactly which sources exactly are included in my content access points?
- Are they creating at least as much content today as they did 10 years ago?
- Am I paying more today for less information?
- What information am I missing, and what tools do I need to ensure I have a complete view of business, political and scientific events?
Our world grows increasingly complex. Likewise, decisions about the tools we use to stay ahead are also more complex. If you’re still relying solely on traditional media, you’re missing half the picture.
We’re here to help.
Plan. Think. Act.
Please contact us at Center Square to discuss how we may be able to assist in conducting an information audit, improving organizational awareness, or determining appropriate content mixes for your teams.